• Retail Doesn’t Cross Borders (Harvard Business Review)

  • By: Marcel Corstjens, Rajiv Lal
  • Narrated by: Todd Mundt
  • Length: 21 mins
  • Periodical
  • Release date: 04-10-12
  • Language: English
  • Publisher: Harvard Business School Publishing
  • 4 out of 5 stars 4.0 (2 ratings)

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Publisher's Summary

Marcel Corstjens, a Professor of Marketing at Insead, and Rajiv Lal, a professor of Retailing at Harvard Business School, explain why retailers must rethink their attitude toward globalization.This article was first published in the April 2012 double issue of Harvard Business Review.
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©2012 by the President and Fellows of Harvard College, All Rights Reserved (P)2012 Audible Inc.
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