Retail Doesn’t Cross Borders (Harvard Business Review)

  • by Marcel Corstjens, Rajiv Lal
  • Narrated by Todd Mundt
  • 0 hrs and 21 mins
  • Periodical

Publisher's Summary

Marcel Corstjens, a Professor of Marketing at Insead, and Rajiv Lal, a professor of Retailing at Harvard Business School, explain why retailers must rethink their attitude toward globalization.This article was first published in the April 2012 double issue of Harvard Business Review.

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Book Details

  • Release Date: 04-10-2012
  • Publisher: Harvard Business School Publishing