Regular price: $19.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Learn the rules to building loyal (and lucrative) digital followings....
Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

Reveals the winning strategies for using social media to achieve dramatic results
Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives
The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
©2012 John Wiley & Sons, Inc. (P)2012 Audible, Inc.
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By C. Winicour on 04-10-13


I found this book to be revelatory and shared it with a number of people. Great read for anyone trying to understand the potential of social media. Full of great ideas for experienced folks as well.

Read More Hide me

4 of 4 people found this review helpful

2 out of 5 stars
By tom kendall on 08-02-13

Do not waste your time or money

Would you try another book from Amy Jo Martin and/or Amy Jo Martin?

Maybe but I could not make it past halfway through this. Now if all of the actual "content" is in the second half, then she failed to convince me to stick around to find out. The first chapters come off as self promoting teenage hero worship, and almost smarmy. More of a autobiography about how well connected she is to the"well connected". You need to grab your reader early. I'm glad I listened to an incredibly motivating and content stuffed book "Duct Tape Marketing" by John Jantsch first or i would be back to thinking that social media is about what type of sushi i had last night. If you are a business professional curious about the power of social media and what it can do for you, run, now..... Pay attention , I.'m only going to say this once. DUCT TAPE MARKETING!!!!!!!!

What do you think your next listen will be?

Not sure, browsing now...

You didn’t love this book... but did it have any redeeming qualities?

Not gonna hang around to find out

Any additional comments?

Not really

Read More Hide me

1 of 1 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
1 out of 5 stars
By Sam on 08-11-16

self absorbed, self-indulged

Would you try another book written by Amy Jo Martin or narrated by Amy Jo Martin?

wasted my money - couldn't listen to any more self-congratulatory, indulgent, personal reviews read out by the author about herself. It was awkward and I feel like I wasted my money.

Would you ever listen to anything by Amy Jo Martin again?

No, her voice is annoying too

How did the narrator detract from the book?

annoying, self absorbed

What reaction did this book spark in you? Anger, sadness, disappointment?


Any additional comments?

Don't waste your money on this book

Read More Hide me
See all Reviews