Renegades Write the Rules

  • by Amy Jo Martin
  • Narrated by Amy Jo Martin
  • 5 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the rules to building loyal (and lucrative) digital followings....
Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

Reveals the winning strategies for using social media to achieve dramatic results
Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives
The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.


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Customer Reviews

Most Helpful


I found this book to be revelatory and shared it with a number of people. Great read for anyone trying to understand the potential of social media. Full of great ideas for experienced folks as well.
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- C. Winicour "CWinicour"

Amy Jo is smart /tactful & her story is relatable

Would you listen to Renegades Write the Rules again? Why?

May be... It was good but I don't usually listen to books again unless it was amazing.

Any additional comments?

I liked how relatable Amy Jo, and her story is very honest. There was nothing in the book that was crazy groundbreaking, but she understands that herself. She is open, candid and honest. Her examples of working with different client's also really help to open up what it is about social media that is so attractive and can be so beneficial for people.

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- maryann

Book Details

  • Release Date: 11-22-2012
  • Publisher: Audible Studios