Relevance

  • by Andrea Coville, Paul B. Brown
  • Narrated by Karen Saltus
  • 3 hrs and 15 mins
  • Unabridged Audiobook

Publisher's Summary

Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

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What the Critics Say

“Any serious business person needs to understand this book's message." – (Jeffrey F. Rayport, bestselling author and Harvard Business School professor)

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Book Details

  • Release Date: 08-26-2014
  • Publisher: Bibliomotion, Inc