Real Influence

  • by Mark Goulston, M.D., Dr. John Ullmen
  • Narrated by Walter Dixon
  • 6 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.
In this groundbreaking audiobook, authors Mark Goulston and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement, and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to:

Examine your priorities
Learn about the key players and what they need
Earn their attention and motivate them to hear more
And add value with your questions and actions
Complete with examples of the steps in action and insights from real-world "power influencers", this one-of-a-kind guide shows that being straight with everyone means winning for all.


See More Like This

Customer Reviews

Most Helpful

More great info on the art of listening

Any additional comments?

For those who are serious about making a connection and moving forward with other people.

Read full review

- David

Insightful Read

What made the experience of listening to Real Influence the most enjoyable?

The examples were excellent and the content was a new spin on the old yarn that you get two ears and one mouth so you should use them in proportion.

What other book might you compare Real Influence to and why?


Which scene was your favorite?

Can't pick one but like the platinum rule of treating others as they want to be treated, this book defines how to listen, partner, align, add value, and a host of other subjects we can use everyday.

Was this a book you wanted to listen to all in one sitting?


Read full review

- T C

Book Details

  • Release Date: 12-24-2012
  • Publisher: Gildan Media, LLC