Ready, Fire, Aim

  • by Michael Masterson
  • Narrated by Sean Pratt
  • 12 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same. Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:
Start a business from scratch and make it profitable quickly

Keep a growing business growing

Get other people to do almost all the hard work for you, so you are free to do the fun stuff

Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time

Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.
Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.


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Customer Reviews

Most Helpful

Something for everyone, and something not

Interesting book, with good ideas, especially in the opening chapters. The structure of the book is discussing how to move a business through each "phase" of it's life, bracketed in terms of gross revenues. This is good for a publisher, I suppose, since it appeals to someone in every category of business...from a $25k/year starter, to a $200m corporation. However, from the reader's point of view, it means that one section will likely be VERY relevant, and all others won't. I have some passing intellectual curiousity about the best strategy to move my business from $10m/year to $50m/year, but right now only the first part (getting to $1m/yr in revenue) is really practical for my business...everything else is interesting, but I can't apply it. It seems like everyone will have this of two of the "bracketed" how-to lessons will be interesting and relevant, and the others won't really affect you.

All in all, worthwhile, but don't expect to enjoy the entire book...just the parts that match the current state of your business.
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- David

Best Business Book in a Long Time

This is one of the best business books I have read in a long time. It is imminently practical and based on common sense. In a nutshell, the book discusses the importance of taking action but intelligent action) and accelerating failures. As an attorney, I have seen so many people spend all their focus on creating corporations, printing business cards, creating expensive web sites, hiring 'branding experts' and marketing consultants, all before they make their first sale. Most successful entrepreneurs take a more action oriented approach where they first get some business in the door and then worry about improving things. I highly recommend the book.
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- Adam

Book Details

  • Release Date: 02-25-2008
  • Publisher: Gildan Media, LLC