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This is one of the best business books I have read in a long time. It is imminently practical and based on common sense. In a nutshell, the book discusses the importance of taking action but intelligent action) and accelerating failures. As an attorney, I have seen so many people spend all their focus on creating corporations, printing business cards, creating expensive web sites, hiring 'branding experts' and marketing consultants, all before they make their first sale. Most successful entrepreneurs take a more action oriented approach where they first get some business in the door and then worry about improving things. I highly recommend the book.
12 of 12 people found this review helpful
Anyone who is starting as an entrepreneur or is in Stage 1 of his business (i.e. revenue less than i million), will find this book extremely useful. The bulk of the material on this book is for this class of entrepreneurs. There is also a lot of information for Stage 2 businesses (revenue from 1 to 10 million). There is also some information for bigger businesses, although not much.
I find this audio awesome because Michael Masterson speaks from experience and not from theory. There is nothing like tapping onto the experience of a seasoned serial entrepreneur.
After listenning to this, the entire business plan for my business venture became crystal clear.
For those who are not entrepreneurs or are not planning to start a business, will not be able to relate to this book. But for those who are just starting out, this is a GEM! And for those already having running businesses, this would also be helpful as it can give you insights you never imagined.
8 of 8 people found this review helpful
I was recommended this book my a successfull entrepneur and it was better then I thought . great insight full of good points and hopefully I will be using it . thank you
If this book wasn’t for you, who do you think might enjoy it more?
Less single entrepreneurs and more "staff orientated" businesses
Any additional comments?
Was a long and slow book, I listened to the first hour and a bit, got nothing, and then skimmed a lot. Seemed quite dated, unless that was the feeling from the narration, and didn't really apply to me as a PT and Life Coach - was recommended this book by someone. but was let down in it's "usability" for me an my business model
1 of 2 people found this review helpful
I've listened to this a couple of times and the information is awesome. Especially because it really drills in the message that Selling your product and testing the market is the most important thing for anyone who hasn't reached the Million Dollar mark.
1 of 1 people found this review helpful