• Ready, Fire, Aim

  • Zero to $100 Million in No Time Flat
  • By: Michael Masterson
  • Narrated by: Sean Pratt
  • Length: 12 hrs and 14 mins
  • Unabridged
  • Release date: 02-25-08
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.3 (673 ratings)

Regular price: $27.99

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Publisher's Summary

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same. Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:
Start a business from scratch and make it profitable quickly

Keep a growing business growing

Get other people to do almost all the hard work for you, so you are free to do the fun stuff

Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time

Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.
Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
©2008 Michael Masterson; (P)2008 Gildan Media Corp
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Customer Reviews

Most Helpful

By Adam on 05-14-08

Best Business Book in a Long Time

This is one of the best business books I have read in a long time. It is imminently practical and based on common sense. In a nutshell, the book discusses the importance of taking action but intelligent action) and accelerating failures. As an attorney, I have seen so many people spend all their focus on creating corporations, printing business cards, creating expensive web sites, hiring 'branding experts' and marketing consultants, all before they make their first sale. Most successful entrepreneurs take a more action oriented approach where they first get some business in the door and then worry about improving things. I highly recommend the book.

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12 of 12 people found this review helpful


By Paramjit on 12-11-08

Awesome for entrepreneurs who are starting off

Anyone who is starting as an entrepreneur or is in Stage 1 of his business (i.e. revenue less than i million), will find this book extremely useful. The bulk of the material on this book is for this class of entrepreneurs. There is also a lot of information for Stage 2 businesses (revenue from 1 to 10 million). There is also some information for bigger businesses, although not much.

I find this audio awesome because Michael Masterson speaks from experience and not from theory. There is nothing like tapping onto the experience of a seasoned serial entrepreneur.

After listenning to this, the entire business plan for my business venture became crystal clear.

For those who are not entrepreneurs or are not planning to start a business, will not be able to relate to this book. But for those who are just starting out, this is a GEM! And for those already having running businesses, this would also be helpful as it can give you insights you never imagined.

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8 of 8 people found this review helpful

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Customer Reviews

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By pedram bakhtiari on 08-05-17

great book

I was recommended this book my a successfull entrepneur and it was better then I thought . great insight full of good points and hopefully I will be using it . thank you

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By MarkPT on 01-28-16

Another disappointingly slow book

If this book wasn’t for you, who do you think might enjoy it more?

Less single entrepreneurs and more "staff orientated" businesses

Any additional comments?

Was a long and slow book, I listened to the first hour and a bit, got nothing, and then skimmed a lot. Seemed quite dated, unless that was the feeling from the narration, and didn't really apply to me as a PT and Life Coach - was recommended this book by someone. but was let down in it's "usability" for me an my business model

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1 of 2 people found this review helpful

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Customer Reviews

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By DJ Opium on 08-28-17

Must Listen/Read for any Aspiring Entrepreneur

I've listened to this a couple of times and the information is awesome. Especially because it really drills in the message that Selling your product and testing the market is the most important thing for anyone who hasn't reached the Million Dollar mark.

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1 of 1 people found this review helpful

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