Reaching the World’s Poorest Consumers (Harvard Business Review)

  • by Muhammad Yumus, Frederic Dalsace, David Menasce, Benedicte Faivre-Tavignot
  • Narrated by Todd Mundt
  • 0 hrs and 22 mins
  • Periodical

Publisher's Summary

Muhammad Yumus, founder of Grameen Bank, a microfinance business that first operated in rural Bangladesh, and winner of the 2006 Nobel Peace Prize; Frederic Dalsace, an associate professor of marketing and holds the Social Business, Enterprise and Poverty chair at HEC Paris; David Menasce, the managing director of Azao, a consulting company specializing in social business, and an affiliate professor at HEC Paris; and Benedicte Faivre-Tavignot, an affiliate professor at HEC Paris and the academic director of its master’s program in sustainable development, write about five leading companies that have adapted nonprofit business models to serve the bottom of the pyramid in France.This article was first published in the March 2015 issue of Harvard Business Review.

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Book Details

  • Release Date: 03-11-2015
  • Publisher: Harvard Business School