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Publisher's Summary

This book was previously released under the title Digital Marketing Journey.
This book is for anyone interested in marketing, business, and leadership. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment.
In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It's written in story format, so it's easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization.
©2017 Richard Blazevich (P)2017 Richard Blazevich
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Customer Reviews

Most Helpful

By Craig on 01-12-18

Very predictable and poorly written.

The whole story is very predictable and is written in a very amateur style. Everything in the book is marketing 101, business 101, sales 101 and maybe that is giving it to much credit. It may be more high school level. I would not recommend this one.

“Get a Grip” is a much better choice for a business fictions book with very practical applications.

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