RADIUS, the sequel to the best-selling business audiobook Third Circle Theory, (which since 2013 has sold well over 300,000 copies worldwide), continues on Secret Entourage's mission to bring meaningful business education to the masses.
As more and more people embark on the idea that small business ownership and entrepreneurship may be the only path of finding monetary and personal success in a very crowded and ever evolving global economy, it only made sense for me to create a powerful blueprint that would highlight all aspects of business mastery.
Written from a universal lens, RADIUS helps listeners understand the powerful five entrepreneurial pillars that every business in every industry worldwide falls under.
From the idea phase, to the birth of a product or service, to understanding the revenue model of a business, to the start of the brand which eventually, when re-used and recycled, can lead to a very robust empire.
The five pillars of RADIUS are the checkpoints that each and every business has an opportunity to cross, but very few do.
By understanding the mechanics behind each and every one of them, the listener is able to literally understand how far along their business is, and how prepared they are to take the next step.
This incredible new system breaks down the processes and most important concepts behind each pillar, such as how to ensure you are pursuing the correct idea, how to understand the pricing and revenue models of a business, how to penetrate an audience through the REACH model, and how to recycle resources and customers to create multiple profitable verticals as fast as possible, and many more.
All of these concepts are presented in the form of processes that can be universally applied across the spectrum of any business, and at any given time, in its life cycle.
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