Embrace your inner beta and get ahead - on your own terms.
What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist?
The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?
It's an important question, because the world is changing fast. Successful companies need people who can lead with emotional intelligence, be flexible to new ideas and adapt their plans when required, leaving their egos at the door.
The beta woman's time is now. Beta celebrates the collaborators, the pragmatists, and the people who believe that being nice works and getting your own way isn't always the most important thing. It explores the unsung workforce of beta women who are being great bosses and great leaders and are still living their own lives: having relationships, making time for friends, having families.
Fully researched and rich with interviews, anecdotes and case studies, Beta will be a smart and entertaining listen that really explores the role of women in the workplace today.
©2017 Rebecca Holman (P)2017 Hodder & Stoughton Limited