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It's not that the author doesn't have a good point, he does; it's just that you don't need 6 or 8 hours to prove it. They say the same thing over and over again I have an hour left to listen to, which I will; painfully.
The basic idea of the book is that you can no longer take advantage of consumers because they are paying attention and know whats up. they encourage no more cookie cutter business models. So instead of acting like a big company, that just pushes people to the cash register, act like a smaller company with a real purpose. Show the customer that you stand strongly for something relevant to them and they will become a part of your group, and buy from you.
Basically provide real, valuable service that fits your customer, and don't screw them.
That's it. They then go on to list 500 examples of why this is true. You will understand the whole book in 1 hour. The rest is just a repeat.
Again, they do have a good point and examples to back it up. If they decided to not waste my time (as they suggest in the book) then they would get a higher rating from me. Other business audio books use their time wiser and are a better listen. This one gets repetitive quickly.
They must have Cliff Notes on this one!
3 of 3 people found this review helpful
This is more of an ego trip than anything else. I listen to these books to learn not to hear how great someone else thinks they are at marketing.
4 of 5 people found this review helpful