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**I received the audiobook from the author in exchange for an honest review.
Oftentimes, entrepreneurs dive in and hit the ground running, but don't always take time to create a real marketing effort. That's where "PROPEL" can help!
As a business owner with 13 years of experience in my field, I found the information useful and actionable. Ms. Keyes reminded me of the activities I'd intended to implement, but allowed to slip away because of other priorities, or my lack of desire (or money) to truly engage the marketing piece of my business. Her passion for marketing inspired me to take another look at what I've neglected to do, but will now explore with fresh eyes. She also reminded me of the usefulness of conducting a SWOT analysis, for instance (formally breaking down your strengths, weaknesses, opportunities, and threats makes sense, but I know I was too busy to worry about each one of those steps when I started my business! I focused on the last two and assumed I knew the first two. Now, after several years, I know differently.)
Being a solo entrepreneur can be overwhelming (which is how some things get pushed down the "to do" list) but Ms. Keyes understands this, and offers reasonable ideas and suggestions about collaboration with others, including competitors. She also knows that budding entrepreneurs, and frugal ones like me, either don't have money for marketing, or don't want to spend thousands of dollars on marketing, so she offers examples of how other business owners, in similar positions, accomplished their goals.
Because I enjoyed the author's insights and knowledge on the subject of marketing, I plan to purchase the print edition of "Propel." She references charts, etc. and each chapter concludes with a "wrap-up" and action steps. Audiobooks aren't great for this sort of thing since chapters aren't labeled for easy reference after listening. (This is true for every audiobook I've listened to, so this has nothing to do with Ms. Keyes' book.)
If you're looking for a marketing guidebook that's a quick read/listen, and filled with activities you'll actually do for your business, then check out PROPEL. It's a "one-stop shop" for marketing newbies, and solopreneurs who want a better and more concise understanding of marketing, advertising, branding, logos, SWOT analysis, vision vs. mission statements, and more. Sure, other people (Covey, whom she references, for example) have discussed some of these, but it's nice having everything you need to actually know about marketing in one book.