Profits at the Bottom of the Pyramid (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 22 mins
- Release date: 10-10-14
- Language: English
- Publisher: Harvard Business School
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Erik Simanis, a senior extension associate at Cornell University’s Johnson School of Management, and Duncan Duke, an assistant professor of management at Ithaca College’s School of Business, write about a new framework to help companies earn profits while pursuing socially beneficial ventures in low-income markets. This article was first published in the October 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.