This article from Harvard Business Review analyzes how successful companies understand that profit share is often more important than market share. The authors discuss turbulent industries, give examples of when growth isn't good, explain how to create and manage a profit pool, and more. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
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©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.