Profit First

  • by Mike Michalowicz
  • Narrated by Mike Michalowicz
  • 8 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:


Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances
A small, profitable business can be worth much more than a large business surviving on its top line
Businesses that attain early and sustained profitability have a better shot at achieving long-term growth

With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.

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Customer Reviews

Most Helpful

Update Version put Profit First on STEROIDS!

What did you love best about Profit First?

It's a real system that I can use to transform my life and my business!


What was one of the most memorable moments of Profit First?

Mike had me in tears when he shared his piggy bank moment with his daughter


What about Mike Michalowicz’s performance did you like?

He's hysterically funny guy and he made a rather boring subject (money and the accounting of said pennies) entertaining.


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- Shaneh Woods "Fan'atical for Books and Music!"

Buy Profit First again Expanded and Improved

Finished listening again to #ProfitFirst by @MikeMichalowicz I even hired Debra of @ProfitFirstPros this week! This new revised and expanded version is so worth it since I already owned the prior!
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- Scott W Mulvaney "Scott Mulvaney #LIVETHEFUEL"

Book Details

  • Release Date: 02-21-2017
  • Publisher: Gildan Media, LLC