• Profit First

  • Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  • By: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 8 hrs and 35 mins
  • Unabridged Audiobook
  • Release date: 02-21-17
  • Language: English
  • Publisher: Gildan Media, LLC
  • 5 out of 5 stars 4.8 (964 ratings)

Regular price: $20.99

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Publisher's Summary

The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:



Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
A small, profitable business can be worth much more than a large business surviving on its top line.
Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.
©2014, 2017 Mike Michalowitz (P)2017 Gildan Media LLC
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Customer Reviews

Most Helpful
5 out of 5 stars
By Shaneh Woods on 02-21-17

Update Version put Profit First on STEROIDS!

What did you love best about Profit First?

It's a real system that I can use to transform my life and my business!

What was one of the most memorable moments of Profit First?

Mike had me in tears when he shared his piggy bank moment with his daughter

What about Mike Michalowicz’s performance did you like?

He's hysterically funny guy and he made a rather boring subject (money and the accounting of said pennies) entertaining.

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7 of 7 people found this review helpful

5 out of 5 stars
By Digital Auto Gauges on 05-29-17

Changed the way I do business accounting

What did you love best about Profit First?

When I first listened to profit first, I really felt as though the author was talking about me. I have struggled over the past ten years as a small business owner and Profit First talked about all the issues that I was having and better yet, Profit First shows you how to remedy issues that plague all small business owners.

Who was your favorite character and why?

N/A

What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

Mike is a very good narrator. He keeps you entertained and you can tell he is passionate about eradicating entrepreneurial poverty

Was there a moment in the book that particularly moved you?

No one moment. The entire book has changed the way I do my business accounting. I must say, the book is real, the message is real and if you own your own business you really need to read this one!

Any additional comments?

I never do reviews on anything, ever. I had to let other small business owners know about this one. I have never been the accountant type. I am good at what I do and my business shows it. We are up every year for 10 years but I never seem to take any more money home. That has all changed since I listened to Profit First (I also bought the paperback too). I have followed the processes in the book which are very simple and easy to follow and now I take my money first. No matter how much money the business has to pay for expenses we make it work. The book makes so much sense that you may get mad at yourself that you didn't think of this yourself. Do yourself a favor and listen to this one!

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By JK on 03-10-18

Cash is King

I have a busy pharmacy and have been struggling to get a grip of the financials. I know that cash flow is the most important thing. This book teaches you cash accounting to a new level. A level that is easy to understand and to put into practise. You dont have to have any accounting expertise to do this.
I will now go and put it into practise.

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2 of 2 people found this review helpful

5 out of 5 stars
By Steve Parkinson on 02-13-18

The book that does what it says on the cover...

Profit First is a common-sense approach to managing any kind of business. Mike is a real natural, with an uncanny ability to make you very aware of the brutal reality of your company's true financial health, while at the same time showing you that he's on your side and even better, how to improve it. You'll laugh and want to cry at the same time.

Profit First is not pretending to replace anything either. There's no radical departure from what you already know. Mike delivers his ideas with entertaining narrative and profound insight, intertwined with anecdotes and stories which help underline his ideas. Profit First is an essential read. You'll wonder how you got this far without it.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 05-17-18

absolutely brilliant

easy to follow, huge impact! This changed my company how it runs and it structures! wasnt even half way through the book before recommending this to other entrepreneurs! love love it! the barefoot of business I call it for us australians! :)

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5 out of 5 stars
By Asha Babu on 05-13-18

Game-changing book for small business

The premise is undeniably simple and yet no one is doing it - to their own detriment. I was sold as soon as Mike described the entrepreneurial ego that prevents people from admitting they are struggling or living cheque to cheque. This book has re-evaluated what I consider a "successful" business and has already made a huge positive financial impact on my business, less than a month in to adopting the book's principles. Highly recommended.

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