• Profit First

  • Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  • By: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 8 hrs and 35 mins
  • Unabridged
  • Release date: 02-21-17
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.8 (610 ratings)

Regular price: $20.99

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Publisher's Summary

The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:


Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
A small, profitable business can be worth much more than a large business surviving on its top line.
Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.
©2014, 2017 Mike Michalowitz (P)2017 Gildan Media LLC
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Customer Reviews

Most Helpful

By Cat Teacher on 03-04-17

Best business book I've ever read

I have been using the Profit First system for almost a year. Things aren't perfect by any means, but I am seeing that my business is getting healthier, little by little. I sometimes listen to this book just to get a lift from Mike's infectious enthusiasm. And I love the Profit First accountant Mike hooked me up with. Thanks, Mike, for figuring this all out. I am grateful.

By the way, I use Smarty Pig for all the separate accounts. It works well for me--but I do know it's more accessible and therefore more dangerous! I am so tired of being broke, however, that it's really not tempting to steal my own money.

Perfer et obdura, dolar hic tibi proderit olim.
Persist and endure; one day, this pain will be useful to you. --Ovid

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4 of 4 people found this review helpful


By Shaneh Woods on 02-21-17

Update Version put Profit First on STEROIDS!

What did you love best about Profit First?

It's a real system that I can use to transform my life and my business!

What was one of the most memorable moments of Profit First?

Mike had me in tears when he shared his piggy bank moment with his daughter

What about Mike Michalowicz’s performance did you like?

He's hysterically funny guy and he made a rather boring subject (money and the accounting of said pennies) entertaining.

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4 of 4 people found this review helpful

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Customer Reviews

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By TLJ on 07-04-17

I listened to this on 1.5 speed, not enough hours in the day!!

Just finished this book after listening to it at every opportunity at 1.5 speed! Just absolutely brilliant so inspirational and yet so doable and real. Practical tips and best of all pitfalls with explanations as to why humans do or don't do what's advised. The best book I've read in years!

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By JedHoll on 06-27-17

Interesting concepts

Reverse engineer your profit. Definitely worth a listen and some genuine 'outside the box' thinking

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Customer Reviews

Most Helpful

By Alexandra on 11-23-17

Great content

Loved having the author read the book. A few too many rambles but the content is worth sharing with every entrepreneur. Definitely worth the read/listen!

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By Amazon Customer on 10-15-17

Great book

The author / narrator was easy to listen to. The diagrams being explained were a bit tough to follow just verbally but otherwise 100% loved it and recommend all business owners to listen to it.

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