Professional Services Marketing

  • by Mike Schultz, John Doerr
  • Narrated by Joe Barrett
  • 9 hrs and 8 mins
  • Unabridged Audiobook

Publisher's Summary

How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development SuccessIn the old days, professional service firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. For many, those days are gone. While repeat business and referrals are still necessary to grow, they're no longer enough to succeed. You need smart, effective marketing and a culture of business development success to bring in a steady stream of clients to grow your business.Professional Services Marketing gives you the field-tested, research-based approaches and tactics your organization needs to succeed. It helps you sort the wheat from the chaff among the many and varied marketing strategies and tactics, allowing you to make the best possible decisions for you and your business while avoiding the common mistakes unique to professional services firms.


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Customer Reviews

Most Helpful

Gives insight and good ideas

From start to finish, this audio book offers practical advice on how to market to, and reach your target customers. There is no dull moment. Have a pen and paper handy to remember some of great ideas that are featured.

well recommended.

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- Daren

A must read for B2B

Awesome. Really insightful and generous. I really enjoyed this book and made me change my approach to B2B services.
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- Danielle

Book Details

  • Release Date: 10-15-2009
  • Publisher: Audible Studios