This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.
Some of the lessons you will learn include:
Why certain products fail during launch
How to ensure your products are successful
How to create a successful product development process
How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
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Great for beginners
I'm not a business person - more of the creative type. However, I realize the importance of combining both the creative and business side of yourself if you want to market yourself or sell anything. I had a few "aha" moments during this book, as I wasn't aware of a lot of business practices going on today to achieve innovation. Definitely a lot to learn from big companies that can be applied to those just starting out.