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Product Development
- Business Lessons from Today's Top Brands
- Narrated by: Michael Griffith
- Length: 53 mins
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Product Development
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Publisher's summary
This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.
Some of the lessons you will learn include:
- Why certain products fail during launch
- How to ensure your products are successful
- How to create a successful product development process
- How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
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What listeners say about Product Development
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Samantha
- 01-26-14
Great for beginners
Any additional comments?
I'm not a business person - more of the creative type. However, I realize the importance of combining both the creative and business side of yourself if you want to market yourself or sell anything. I had a few "aha" moments during this book, as I wasn't aware of a lot of business practices going on today to achieve innovation. Definitely a lot to learn from big companies that can be applied to those just starting out.
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31 people found this helpful