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Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
Customer ReviewsMost Helpful
By Christopher W Chrebet on 10-03-06
I haven't found anything that can teach you how to build that real cult-like customer following like this. It is very clear too. Very understandable, and like I said, I've never seen something like this else where.
The author gives the exact equation for a brand to become a part of peoples lifestyles in a unique and well researched manner. Once you hear it you will feel like you have an edge on everyone else. That if youre into marketing of course.
7 of 7 people found this review helpful
By nick on 07-13-12
Too general to be useful
This book wasn’t for you, but who do you think might enjoy it more?
A person who enjoys success stories.
What does Alan Sklar bring to the story that you wouldn’t experience if you just read the book?
An unctuously sleazy tone.
If you could play editor, what scene or scenes would you have cut from Primal Branding?
The whole thing. His examples are just to broad to be useful.
Any additional comments?
I would recommend renaming the book to "Brand Tales : Descriptive flowery stories about mega successful brands.
10 of 11 people found this review helpful