Pricing with Confidence

  • by Reed Holden, Mark Burton
  • Narrated by Cheryl Tan
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.


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Customer Reviews

Most Helpful

more practical how to step

some ideas are useful but somes ideas are more complicated than it should. This book sounds more academically than practically
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- H. Le


Author keeps saying the same thing again and again! If you want to waste your time go for it. Also absolutely nothing of value in the book.
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- KK Shah

Book Details

  • Release Date: 08-03-2012
  • Publisher: Audible Studios