Pricing to Create Shared Value (Harvard Business Review)

  • by Marco Bertini, John T. Gourville
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Periodical

Publisher's Summary

Rethinking the way prices are set can expand the pie for everyone.This article was first published in the June 2012 issue of Harvard Business Review.


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Book Details

  • Release Date: 06-11-2012
  • Publisher: Harvard Business School Publishing