Pricing to Create Shared Value (Harvard Business Review)

  • by Marco Bertini, John T. Gourville
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Periodical

Publisher's Summary

Rethinking the way prices are set can expand the pie for everyone.This article was first published in the June 2012 issue of Harvard Business Review.

More

See More Like This

Customer Reviews

Most Helpful

Muy corto. Demasiado básico, esperaba mucho más.

Imagina algo mucho más completo al ser publicado por una universidad tan prestigiosa como Harvard
Read full review

- Gustavo

Book Details

  • Release Date: 06-11-2012
  • Publisher: Harvard Business School Publishing