Preparing the Perfect Product Launch (Harvard Business Review)

  • by James P. Hackett
  • Narrated by Todd Mundt
  • 0 hrs and 22 mins
  • Periodical

Publisher's Summary

Shortly after Jim Hackett became CEO of Steelcase in 1994, the office-furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. In this first-person account, Hackett explains how a company could fail as well as succeed. From the April 2007 issue of Harvard Business Review.


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Customer Reviews

Most Helpful

not the best, but worth a listen

Compared to the many full length books on product launches and process, this article is lacking much. It is certainly worth the 1/3 credit though. It is more valuable to make others listen to the issues the author faced during his product release. All too many products are released lacking what the author causes an adequate 'think phase'. Not enough people realize that implementation of ideas is easy when the ideas are well thought out.
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- Christopher

Book Details

  • Release Date: 04-13-2007
  • Publisher: Harvard Business School Publishing