Preparing the Perfect Product Launch (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 22 mins
- Release date: 04-13-07
- Language: English
- Publisher: Harvard Business School Publishing
Regular price: $1.95
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Customer ReviewsMost Helpful
By Christopher on 06-15-07
not the best, but worth a listen
Compared to the many full length books on product launches and process, this article is lacking much. It is certainly worth the 1/3 credit though. It is more valuable to make others listen to the issues the author faced during his product release. All too many products are released lacking what the author causes an adequate 'think phase'. Not enough people realize that implementation of ideas is easy when the ideas are well thought out.
1 of 1 people found this review helpful