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Publisher's Summary

Grow Revenyue by 300% Or More and Make it Predictable
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth... with zero cold calls.
This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
How outbound sales and selling can be friendly, helpful and enjoyable.
How to develop self-managing sales teams, turning your employees into mini-CEOs.And more...

©2011 Aaron Ross (P)2013 Aaron Ross
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Customer Reviews

Most Helpful

By Jess on 03-16-15

Writing a book in the third person is just dumb

Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.

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8 of 8 people found this review helpful

By Eric on 02-25-15

Good book, but doesn't work well for audio

It references "online visuals" way too many times. Now I'll probably end up buying the hard copy. Some good ideas.

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5 of 5 people found this review helpful

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Customer Reviews

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By Sam on 01-28-14

Written by a teenager - all be it a millionaire.

What did you like best about Predictable Revenue? What did you like least?

A few gems are hidden in here. However as an audio book it sucks because they reference so many images which you have to look up online. Really not what you want while commuting!

Also I found a lot of it very matter of fact, and unhelpful "e.g. never give up, always try harder, stay focused to succeed" - not that useful...

Would you ever listen to anything by Aaron Ross and Marylou Tyler again?


What didn’t you like about Mary Jane Wells’s performance?

She was fine.

Could you see Predictable Revenue being made into a movie or a TV series? Who would the stars be?


Any additional comments?

Probably better as a book rather than an audio book!

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4 of 4 people found this review helpful

By Amazon Customer on 07-15-16

Was just okay

I couldn't really pin point the value extracted from this book.

I think there was some value in terms setting up the various members of the team.

Some thought provoking insights. but, for me at least, they were few and far between.

Didn't really get a lot out of it.

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Customer Reviews

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By Mr. O. B. KESIANYE on 05-22-16

creating a high happy productive sales team

excellent approach to sales using mini-ceos. Also provides ways to separate roles to deal with inbound and outbound leads effectively.

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