Regular price: $20.99
Buy Now with 1 Credit
Buy Now for $20.99
Any additional comments?
Lots of interesting advice. Here are some of my favorites.<br/><br/>Before asking for a favor, ask them if they consider themselves a helpful person.<br/><br/>The news is not good at telling you what to think. But it's very good at telling you what to think about, and the more you think about something, the more important it will appear to you.<br/><br/>What's focal seems causal.<br/><br/>Men who were previously approached by a woman asking for directions to "Valentine" street, were twice as likely to assist a second woman recover her stolen phone, than men who were asked for directions to "Martin" street.<br/><br/>Expose people to the right idea immediately before making a request:<br/>If we want them to do THIS - do THIS first:<br/><br/>buy expensive chocolates - have them write a number much larger then price<br/>buy French wine - expose them to French music<br/>try untested product - ask if they consider themselves adventurous<br/>select popular item - show them a scary movie<br/>feel warm towards us - hand them a hot drink<br/>be more helpful to us - show photos of people standing close together<br/>be more achievement oriented - show photo of runner winning a race<br/>make careful assessments - show picture of The Thinker<br/><br/>Major Principles of Influence:<br/>Reciprocation (meaningful, unexpected, and customized)<br/>Liking (similar looking, posture, verbal styles, interests)<br/>Social Proof<br/>Authority<br/>Scarcity<br/>Consistency
25 of 25 people found this review helpful
Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.
13 of 13 people found this review helpful