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The introduction and narrative are clear. There is money to be made online being a middleman sitting in between the advertiser and Google. But the most critical concept of building traffic and back links is glossed over so briefly that it makes the book virtually worthless, given that the last take home points are that you should spend 70% of your time building links and 30% looking for keywords. Ironically the author spends the reverse amount of time discussing those two topics (80% on keyword search and 20% of time talking about building links). Not a total disappointment for $5. Definitely helps to know the opportunity still may exist. But you won't find all the answers here - only more questions.
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