• Pour Your Heart into It

  • How Starbucks Built a Company One Cup at a Time
  • By: Howard Schultz, Dori Jones Yang
  • Narrated by: Eric Conger
  • Length: 2 hrs and 55 mins
  • Abridged
  • Release date: 07-16-07
  • Language: English
  • Publisher: HighBridge, a division of Recorded Books
  • 4.3 (652 ratings)

Regular price: $11.87

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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street." In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company
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Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)
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Customer Reviews

Most Helpful

By Melissa on 12-27-08

wish it wasn't

abridged. I would have much preferred the full book.

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6 of 6 people found this review helpful


By Mark on 08-22-07

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

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6 of 6 people found this review helpful

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Customer Reviews

Most Helpful

By Clarke on 06-26-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

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2 of 2 people found this review helpful


By Matthew on 12-28-16

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

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