Playing to Win

  • by A.G. Lafley, Roger L. Martin
  • Narrated by LJ Ganser
  • 7 hrs and 9 mins
  • Unabridged Audiobook

Publisher's Summary

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.


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Customer Reviews

Most Helpful

The P&G Story

This book is all about the author's experience as CEO of Proctor & Gamble. It's a reasonably good exposition of a well-founded approach to strategy in that context, but there is virtually no discussion of how the approach might apply to other environments. In the end the book is a case study of the strategic decision-making process at P&G rather than a tutorial for a business leader.
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- lniles

Excellent and comprehensive book on strategy

I've been reading about strategy over the last 20 years from many authors and from many angles, but this is the first one that I think takes a really comprehensive view of strategy and the process of crafting one.

I noticed that some of the other reviews criticize the authors for focusing on P&G, but I think they're missing the point: P&G is a large and diverse organization, and illustrating how strategy works there covers a massive spectrum of businesses. Many will find that while strategic options don't look the same in their organization, the general lessons from P&G can be applied to just about any kind of business. And the authors do salt the text with examples from other industries where the nature of those industries create meaningful illustrations.

In all, I think this is an an extensive and extremely worthwhile book. I recommend it highly!
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- G. Roukas

Book Details

  • Release Date: 11-19-2013
  • Publisher: Audible Studios