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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:

Proven strategies,
Easy-to-replicate formulas, and
Practical tips.
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.
©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Hayley Baker on 06-17-13

How Books on Business Should Be Done

Any additional comments?

Michael Hyatt's "Platform", offers a significant amount of practical advice and step-by-step processes. Unlike many of his peers, there is very little "fluff" in this book and its contents could not be so easily summarized in a pamphlet.

I work as a marketing director for a company as well as developing my own side businesses of graphic design and photography. I expected useful information for my personal projects but was surprised by how much of the information was relevant to my full time job as well.

If the thought of building your brand via web-based means makes you weak in the knees; i highly recommend this book.

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3 of 3 people found this review helpful

3 out of 5 stars
By Abraham on 06-18-12

Lots of Quality Info, Not-So-Great Voice Over

Would you recommend this book to a friend? Why or why not?

I'd recommend PLATFORM, but not in audiobook form. So much of the content would be better as reference. (ex. If I want to read about one specific related to maintaining a blog, I'd look it up in the glossary.) As an audiobook, it's kind of a mess. Hyatt's a more than credible source and a quality author, but he should have hired someone else to do the voice-over. He sounds like a nice guy, but his voice gets irritating after a while and makes the production feel cheap. The info contained in the book is far from cheap, so it's unfortunate. This is the case of a great writer/director also needing to act in his own movie, and the movie suffering for to speak.

How could the performance have been better?

Different Voice-Over Talent, content chapters broken up by specific names for sections

Who do you think would benefit most from listening to Platform?

Anyone looking to establish a web presence and expand their brand.

Any additional comments?

Re-record this with Dylan Baker's voice (see: "Steve Jobs" audiobook) and break up the content even more with specific names for sections, include a .pdf glossary, and this would be excellent. Otherwise, it's a mostly-lazy audio translation of an otherwise good book.

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12 of 15 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Richelle Arundel on 04-21-18

Excellent guide tp personal marketing

my favourite audio book are tye ones i want to listen to again and that isxexactly how i felt about Platform. packed with great proven tips for getting noticed and remembered in this noisy world. if you want to master blogging twitter and professional speaking this isxa must have manual.

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4 out of 5 stars
By Miss E Santiago on 05-31-16

Feeling more confident

What did you like most about Platform?

I'm the social-media-not-for-me type of person, yet I'm aware that I need embrace it given the nature of my work. For a long time I've been dragging the feeling that I'm never going to be good at it. But this book has changed things. I'm beginning to think that actually, yes, I can do this and I could even enjoy it and get good at it.

What about Michael Hyatt’s performance did you like?

Contagiously Energetic

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Yes, when he talked about his "Writing a winning non-fiction proposal" it made my blood boil a bit. He talks about how he decided to charge $20 instead of $10 to change our perception of the book. I bought that book at $20 and was disappointed to find that it is not a book but a 32-page long booklet. The content is good but it is not thorough enough. If you're serious about it, you need to buy other more detailed books (which are, by the way, cheaper). It's nice for getting an initial birds-eye view of what you need. Hearing him talk about why he charges so much made me feel like I drew the short stick.

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Customer Reviews

Most Helpful
4 out of 5 stars
By Amazon Customer on 08-16-17

Great book, too much focus on Twitter...

Any additional comments?

I found this book quite helpful however from about midpoint on, it just seemed to be all about Twitter. Nothing wrong with that but there's more to the world than Twitter.

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5 out of 5 stars
By Kimberly Smith on 06-23-16

My brain hurts - but in a good way.

Not only has this book stretched me to consider my personal platform in a new way and resourced me with tools, tips and methods to action a whole lot of things that I'd been previously been to overwhelmed to attempt but it has introduced me to Michael Hyatt himself. His brand is brilliant! His resource chest is deep and he is generous in his openhanded sharing from it.
Could not recommend it more highly to anyone who writes, says or makes anything (ever) but particularly to those looking to take next steps in turning a "sense" of purpose or possibility into something more tangible and achievable.

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