After one of the most successful IPOs in history, Google set forth on a bold new strategy for its future, a vision so large and controversial that the company has worked very hard to keep it under wraps. The business world has been desperate to learn what Google is up to, because they know that Google is the arbiter of the future of the web.Now, with unprecedented access to Google's top management, Randy Stross reveals for the first time the audacious scope of Google's new plan, including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and GoogleEarth and GoogleMaps satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications not only for the business world but for our culture at large.More
"In this spellbinding behind-the-scenes look at Google, New York Times columnist Stross...provides an intimate portrait of the company's massively ambitious aim to organize the world's information." (Publishers Weekly)
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Breezy History of Google
- Abdur Abdul-Malik "The Tertiarty Adjunct to Unimatrix 01."
- James Sipe