In Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter, famed marketing renegades Joe Polish and Tim Paulson reveal their radically different, consistently proven system for turning any business into a profit-generating machine that operates at full tilt 24 hours a day, seven days a week.
In these 16 power-packed sessions, you'll find out:
How to permanently eliminate the need for face-to-face selling.
The one question you must be able to answer if you want to excel - and the one answer that's not good enough.
The conveyor-belt process that will make your advertising operate like a well-oiled machine - no manual marketing labor required.
How to dominate your industry and effectively become the only provider of your particular product or service.
The amazing sales force that will work for you 24 hours a day, seven days a week, for free.
How to reach more people in one hour with one phone call than you could normally reach all year.
The $80 investment that generated $8,000 of business in one week.
The brilliant way to instantly differentiate yourself from your competitors - and immediately increase your average sale, your perceived value, and your conversion rate.
How to build rock-solid customer loyalty by controlling this one simple thing.
Four habits that will make people far more likely to refer you.
The marketing vehicle you should eliminate today and never return to.
The practically free thing you're probably not doing that is costing you half your profits.
The Number One way to create an immediate cash flow surge.
How to create lifetime value out of each and every customer you bring in.
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If the publisher would have slapped these two idiots and sent them back to cleaning carpets.
It's not a book. Its a recorded discussion. That's not a bad thing. But they often get side tracked, say unimportant things and repeat the same thing. The worst though is taking 10min to make a point that could have been made in one sentence.
They seem to be stuck in the 90's, taking a lot of time discussing why phonebook ads are not a great idea. Yes they actually send a lot of time talking about phonebook ads. They also talk A LOT about recorded answering machine messages to deliver info. I got a few hours in and haven't heard about any content delivery systems that didn't exist in the 80's. The only useful information is basic common sense. There is nothing redeeming about this audio. It's a pointless, repetitive, outdated, boring, waste of time.
I would rather die
A million times, no!
So so so so bad.
Keep out of the hands of your competitors
The authors do a great job talking back and forth and share techniques and real life examples of what has worked for them and others. I made you feel like you were getting coaching worth thousands of dollars.
The stories and examples were engaging and they talk about many different industries and businesses using the methods.
There was only two characters both Joe Polish and Tim Paulson did great and I will buy more material from them in the future.
At first I didn't want to write a review for fear my competitors would get on even playing field by listening to this program too.
If you own a business, do marketing, or sales this book will give you information to not only grow your business but have a system in place to know where the success came from and how to duplicate or increase your success.
- Jonathan Brown