In business, we spend twice as much time using the telephone as we do handling mail, writing reports -- even attending meetings. Still, the phone is currently our most underdeveloped tool, and we pay less attention to our telephone strategies than to any other business skill. The result? The average businessperson wastes approximately six hours each week playing telephone tag, fending off unscreened callers, or trapped into rambling -- or dead-end -- conversations.
In Phone Power, telecommunications wizard George Walther pinpoints the problems -- in both placing and receiving calls -- and tells you how to turn the phone into your most profitable ally.
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Knowing Your Audience