• Phil Geier on the Creation of Advertising

  • By: Phil Geier
  • Narrated by: Dave Summers
  • Length: 14 mins
  • Original Recording
  • Release date: 11-10-14
  • Language: English
  • Publisher: American Management Association
  • 3.0 (1 rating)

Regular price: $0.99

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $0.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in Survive to Thrive: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, Survive to Thrive reveals an insider's take on the glamorous real world of 1960s and '70s advertising and features a veritable who's who of mid-20th century luminaries.
©2010 Phil Geier (P)2014 American Management Association International
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2017 Audible, Inc