Persuasion IQ

  • by Kurt W. Mortensen
  • Narrated by Jim Bond
  • 7 hrs and 53 mins
  • Abridged Audiobook

Publisher's Summary

Research done at Kurt Mortensen's Persuasion Institute proves that persuasion is as much a science as an art - though top persuaders universally possess certain skills that make them seem as though they have a natural ability to persuade. In as little time as it takes you to listen to Persuasion IQ you can transform yourself into a true master of the art and science of persuasion.Through a combination of clear examples and valuable information throughout, Mortensen identifies the 10 critical persuasion skills and reveals the techniques for developing and maximizing each one. You'll quickly realize how powerful these techniques can be in business and in your personal life. Mastering them will translate directly to:
Winning more clients

"Reading" people more quickly and accurately

Deriving more satisfaction from personal and family relationships

Closing more sales

Earning more than you ever dreamed

And, perhaps most important, hearing that magic word "YES!" more often.So, whether you're selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed - every time!


What the Critics Say

"A terrific read and a sure-fire way to improve and enhance your powers of persuasion. This easy-to-read book reveals how you can change minds, influence others, and reach your ultimate goals!" (Larry King)


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Customer Reviews

Most Helpful

Painful to listen to.

This audio book is painful to listen to. The narration is professional, but there is no life to it and the writing is dry like the desert.

There may be some excellent ideas here, but its too dry to get through.
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- D. LeVine


Good book generally speaking, however deals more with developing strong character and skills for success in life, rather than dealing with the actual topic of persuasion. Having read a number of books on self development this one seemed to be quite weak. If you are looking for some solid persuasion techniques, this book will not provide them.
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- Dave

Book Details

  • Release Date: 06-11-2008
  • Publisher: Brilliance Audio