Persuasion: How to Sell and Advertise in a Convincing Way
- Narrated by: Stephen Low
- Length: 58 mins
- Unabridged Audiobook
- Release date: 02-22-18
- Language: English
- Publisher: Norton Ravin
Regular price: $3.95
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We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:
How you can trigger emotions to get people to take out their credit card and buy from you
Attitudes and perceptions that have an impact on our way of thinking
How our view of the world determines our decisions
Adjusting messages and advertising campaigns to create a desire in people and meet their needs
Government persuasion techniques through advertising and propaganda
Specific Internet strategies to sell more and better, and generate more revenue and customer satisfaction
Customer ReviewsMost Helpful
By dylan on 03-23-18
It is written in quite an easy and breezy style though maybe some might find the author to be a little egotistical. I appreciated the lack of waffle!
Some of the suggestions might be a little too specific to the author and his personality.
It is quite a quick listen and it does contain plenty of practical suggestions that are pretty easy to follow.