Persuasion Equation

  • by Mark Rodgers
  • Narrated by Don Hagen
  • 7 hrs and 11 mins
  • Unabridged Audiobook

Publisher's Summary

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:

Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Use language strategically
Perfect the five-step persuasion process
Generate group buy-in
Master organizational politics
And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.


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Customer Reviews

Most Helpful


buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite
Read full review

- Cyndi Alvarez - Realtor

Book Details

  • Release Date: 05-06-2015
  • Publisher: Gildan Media, LLC