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Publisher's Summary

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:


Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Use language strategically
Perfect the five-step persuasion process
Generate group buy-in
Master organizational politics
And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
©2015 Mark Rodgers (P)2015 Gildan Media LLC
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Customer Reviews

Most Helpful

By Cyndi Alvarez - Realtor on 09-21-16

Great!!

buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite

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0 of 2 people found this review helpful

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