Persuade

The 7 Empowering Laws of the SalesMaker

By: Scott Hogle, Tom Hopkins - foreword

Narrated by: Scott Hogle

Length: 10 hrs and 3 mins

Publisher's summary

Becoming a persuasive salesperson requires the salesmaker to win others relationally in order to persuade them financially. To be successful, it's not enough to sell your product - you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales.

If you do everything right during the sale but don't close the sale, you will find this audiobook invaluable. Persuade is a "closers" roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion.

If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade.

©2017 Scott Hogle (P)2018 Made for Success, Inc.

Easy listening

Great info. Timely and helpful. Easy to listen to. Very interesting. Audio was great.

Music?

The intro was very long and there was a MUSIC TRACK through it. Impossible to listen to on 2x speed… and it’s too much fluff for me. I would rate it a 1 but since I have barely listened in, the music and fluff (too much introductory words) made me give up, so maybe it gets better after chapter 4.

Music? Why?

There’s music throughout the audiobook. It’s bad. Not a big fan. Would be a great audiobook without the music.

Great book, production a little less than perfect

The reader seemed to read too fast and not really pause between sections/headlines. I had to rewind a lot to get everything.

Learn how to sell while being a great human.

Some how Mr. Hogle figured out a way to show you a new perspective on sales mixed in with personal improvement. I have read many books on self improvement. Over 15 Brian Tracy books, Anthony Robbins, Zig Ziglar to mention a few. The Author created 7 foundations with exceptional detail on how to apply them to your life in a way that I have personally never heard before.

The Christian foundation that flows through this book, keeps you grounded on being a good human while a great businessman and salesman.

I am very grateful that this books was written. Mr. Hogle is a inspiration who has helped form my life.

God bless him & his work. .He is a blessing to us.

Powerful and practical

I’ve been in sales for 13 years and this is one of the most practical audiobooks I’ve listened to

ABSOLUTELY AWESOME

It was a great learning experience listening to this book. Listening to it is helping me to tap into my inactivated potential. Thanks.

precise with a quick pace

massive amount of content. some you will be well versed in and others that will strike a refresh within. like all other books, it will be especially important to read this one over and over. use the C-I-A principle to make change/progress right away. practice in the uncomfortable and take ownership of all outcomes. worth the read.

Extremely informative

The breakdown and examples paint a clear picture. Definitely a book to take notes on.

There are good reminders but nothing new.

The audio book's production and read are well above average and I heard few mistakes in the read. Unfortunately, there is nothing new. It is just derivative of everything else out there repacked and gimmicked into "seven [alkward] laws."

I can summarize sales - Trust your gut and be likable first - then ask questions that allow people to come to their own conclusions based on your offerings. That's pretty much it.

The author missed this but, the more you talk, the higher probability you say something objectionable. When you let them talk, your likability goes way up. Because they said it (whatever "it" was) - everything they say, they agree with (surprise). He takes way too much time and over-complicates the painfully obvious. They all do, all the gurus of the secret hidden mysteries of sales.

Sales is nothing more than being a good listener and rephrasing your statements as questions when you need to steer the interaction towards your products or services.