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I'm a sucker for books with great stories and this is one of them. I don't know that there is anything different in the book if you've read Cialdini or the Heath brothers except a bunch of new stories. As a guy who thought it was his duty to try to be right most of his life this book has reinforced my "older age" belief that minds were made to be changed when presented with new information - and that's ok. Enjoyed it. Wish I had read it when I was 20...would have saved myself a lot of arguments.
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new surprising concepts, food for thoughts, intriguing ideas, valuable, enjoyable and usefull. thank you !
'Persuadable' is a book every management consultant, coach and leadership consultant (and leader!) should have in their armoury.
Pittampalli writes smoothly and effectively, peppering his text with practical insights and useful examples drawn from numerous different sectors of the economy, and using research to illustrate - often surprisingly - his conclusions. Definitely the most productive 7 hours or so I have spent in some time, and I have recommended it directly to clients and contacts alike.
If I have one micro-criticism, it is in Pittampalli's choice to read his work himself, which seems to be a compulsion among US authors in particular. He does not have a bad voice at all, but he is not an actor, and if you are not at your most alert, his warm tones sometimes slide into a soporific drone. Using an actor can bring the material to life in a way which makes more of the substance (cf Cameron Stewart's masterful narration of Tim Halford's 'The Undercover Economist'), and certainly for a non-US audience I think works better.