Personal branding is defined as the process that people use to market themselves along with their skills and careers as a brand by itself. Today's personal branding concept revolves around "packaging yourself" suitably to meet and exceed the expectations of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with set goal(s) in mind. This book is aimed at helping the newcomer with understanding the art of personal branding. There is very little doubt in my mind that you already have a digital footprint in the world of personal branding. This could be either through your Facebook, Twitter, and other such social media profiles. In this book, I hope to guide you in building yourself an awesome personal brand that makes people want to have a second look.
Here is a preview of what you'll learn...
How to create and maintain your personal brand
How to identify your target audience
How to build great online assets
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