The ultimate guide to relationships, influence and persuasion in 21st century business.
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?
You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.
If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.
Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.
This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:
Three relationship myths that are holding you back.
Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career.
The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs.
How to anchor your business relationships and create loyal customers who will never leave you for a competitor.
How to build your personal brand to improve your professional presence and stand-out in the market place.
People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.
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I was a studio executive and now a consultant. I've listened to 35 books on various business subjects. It's a good book with some helpful self motivators to give you an extra boost of confidence as you deal with the probabilities of obtaining more revenue for your universe. You realize you are a brand. I don't recommend many books. If I had to rank my top 5 books of 35 I've read this would be # 4. Worth the listen.
Some good info in here, more for beginners though.
The voice gets on my nerves at times. Why on earth do some of these guys insist on trying accents or mimicking other voices? It's laughable at times.
Maybe pick another narrator and not make the story telling so long winded and full of unnecessary details that detract from the point.
Hi voice drones on and on at times. Some of the good info gets lost in all the dialogue, and his mimicry of other accents is cringe worthy.
A lot, too many to list here. The story telling is too long winded at times.
Some good material in here, but gets lost in some of the noise.