PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You will learn:
How public relations works
The importance of having a game plan
The art of storytelling
Social media programs that generate results
Proven ways to increase website traffic
The secret to scoring big with the media
The know, like, and trust factor
How to position yourself as an expert
Creating your PR team
Plus, the author has included many helpful examples that you can repurpose and use for your own business.
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