Regular price: $2.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $2.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.
Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward.
©2010 Pearson Education, Inc. (P)2009 Audible, Inc.
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2017 Audible, Inc