• Outsmarting Goliath

  • How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
  • By: Debra Koontz Traverso
  • Narrated by: Anna Fields
  • Length: 7 hrs and 55 mins
  • Unabridged
  • Release date: 05-13-09
  • Language: English
  • Publisher: Blackstone Audio, Inc.
  • 3.2 (6 ratings)

Regular price: $20.97

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Publisher's Summary

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.
©2000 Debra Koontz Traverso; (P)2000 Blackstone Audio, Inc.
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Critic Reviews

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." (AudioFile)
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