The importance of a business's culture to sustainable success. An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right.
This book provides a route map for managers who want to
Get a grip on why culture matters and the effect it has on success.
Understand, define and measure their organisation's culture.
Position their organisation's culture: aligning it with the business strategy.
Avoid the common mistakes of""culture change""programmes.
Keep their culture dynamic, responsive and resourceful.
Full of real life example from companies as diverse as Ikea, GE, Microsoft, Google, eBay, McDonalds, Procter&Gamble, Unilever, Wal-Mart and Tesco, the book also includes a series of wide-ranging practical exercises that will help managers analyse and make their organisation's culture a powerful driver of success.
In the wake of the tech boom, companies have found themselves competing for skilled employees, juggling the lure of an enticing workplace with the pressure to expand their bottom line. Naomi Stanford explores the relationship between workplace culture and successful business practice in Organisation Culture, presented by the widely recognized business experts at The Economist. Fitting Stanford's message, English actor Karen Cass is relaxed but professional. With a resume that includes extensive work in theater and television, Cass offers telling parables for business owners and managers, citing real-world examples from such wide-ranging companies as Google, GE, and McDonalds.
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