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Publisher's Summary

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This book explains how to:

Create a blueprint for integrated search, social media and content marketing strategy
Determine which creative tactics will provide the best results for your company
Implement search and social optimization holistically in the organization
Measure the business value of optimized and socialized content marketing
Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
©2012 Lee Odden (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By andrew on 03-18-13

Not great to listen to

Is there anything you would change about this book?

I think the information is great and there are a ton of really great action items throughout the book.

How did the narrator detract from the book?

The narrator sounded so monotone and boring to listen to that it made it hard to really listen to and gain anything out of. I've listened to other marketing and SEO books and the narrator actually sounded like marketing was exciting. In this case I kept thinking that there is no way this actually a real person reading this book. Book was great, audio really not so much.

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3 of 3 people found this review helpful

1 out of 5 stars
By Thomas on 02-27-13

Disappointed. Very hard to follow.

Any additional comments?

This is a very hard book to listen to. I gave up after 45 minutes.

The subject matter should not be difficult to comprehend, but this book is, The author uses very long sentences and strings together a lot of unnecessary words. I've read scores of audio books -- this is the most difficult book to read I've ever encountered. This is also the first book review I've ever written.

It's possible that a hard copy of the book would be easier to follow, but I doubt it.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Andrew on 04-07-13

Not for beginners (that's a good thing)!

I was worried that this book would be too focussed on beginners with lengthy introductions of the basics, but not a bit of it. I'd say this is aimed at mid level Digital account managers, low level Digital producers/strategists and clued up business owners.

You need to know what the technologies are, as this book is focussed on getting the most from various digital media channels.

It has the standard problems with audio books, some tabular data is difficult to comprehend when spoken rather than having it in front of you, but over all the points are still understandable.

It splits up content strategy well in places, especially focussing on small, medium and enterprise sized businesses. This really should be done more often in these kind of books.

I can't see anyone not learning at least something from thi, no matter your standard.

Over all it's certainly not a waste of your time or money to give this book a shot!

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1 of 1 people found this review helpful

5 out of 5 stars
By phil chadwick on 09-13-16

Excellent descriptive guide of effectivs SEO

Slow narration but extremely thorough walk-through including practical examples of integrating SEO into all online-content

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Customer Reviews

Most Helpful
3 out of 5 stars
By Allan on 01-18-16


too much jargon and not enough practical examples to show how its done in real world . ironically not engaging.

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