Regular price: $2.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $2.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah's lead. Return to your core values. Level with your customers. Prove that you mean it.
In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise? How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story, and her sense of responsibility, to create one of the most powerful brands in history?
©2010 Nancy F. Koehn (P)2009 Audible, Inc.
Show More Show Less
No Reviews are Available