Operation Brewery

A Step-by-Step Guide to Building a Brewery on a Budget

By: Dan Norris, Eddie Oldfield, Mike McGovern

Narrated by: Dan Norris

Length: 3 hrs and 51 mins

Publisher's summary

In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they'd opened their own brewery on the Gold Coast in Australia called Black Hops. It's been an epic journey, from "the little situation" in China, to a collaboration with the biggest entertainment franchise on earth, and finally - launching a brewery.

Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget. Most brewing books focus on how to make a good beer. To start a brewery in 2016 and beyond, it's no longer enough to make good beer. Any business is as much about planning and marketing as it is about the product you make.

Operation Brewery delves into how Black Hops navigated the tricky waters of opening a brewery and also provides specific advice on a range of startup topics such as:

• How to build and execute a brand
• How to find a killer growth channel and stand out in your marketing
• How to use modern web and social platforms to gather attention
• Crowdfunding and how Black Hops became the first brewery to launch for crowdfunding in Australia
• Various business models for operating a craft beer business
• Raising money to build a brewery, including the exact slides to include in your pitch deck when presenting the idea
• How to choose a core range of beers, including specific advice on setting up pilot brewing systems
• Your location and the various considerations that go into choosing where to open

©2016 Dan Norris (P)2017 Dan Norris

A good Story is definitely on the key ring of success!

Black Hops did it, operation successful.
Now a great read as to how it was accomplished. Not quite a blueprint it it more than you will get from many old school breweries. Dan , Eddie and Govs had the right mix and pulled off a feat to behold. This audiobook was way better than the manuscript. Besides getting to listen to Dan read it, he also added in some updates and clarity when it was needed. Enjoy

Great, full of considerations I hadn't thought of

This is a great book, I've listened through twice now. There is a deep level of detail while still telling a good story. This book helped me think of potential issues and other specifics I had not before considered, when it comes to getting a brewery up and running. One downfall is the book references a number of resources offered on their website, which it looks like have now been removed from their OneDrive. I wish audible would provide those as .pdfs in the resources for the book.

Great starter resource for potential breweries

Thank you guys for the great resource. In an industry that likes to keep its secrets, it was a refreshing change to follow someone who has walked the path and shares their knowledge with transparency. Cheers to Black Hops, hope to meet you guys in person some day.

good story, bad performance

For those looking into entering the brewing business, this is very useful content. But the author shouldn't be the one recording the audio. difficult to understand even reducing the audio speed, and too many mistakes during the recording. This matches with the "reduced budget" spirit of the story, but this is not a free audiobook...

Great adventure story

What a great story about the journey of getting a brewery from a cool idea over a few drinks to a functioning business. And dealing with the myriad of issues that arise. The BlackHops team surely earned their success.

You might listen a bit slower and then enjoy the book.

I felt the narration was a bit rushed. Lots of information. Yes words man, beer.