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Publisher's Summary

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can - and why they should - build community online. Grant and Dreyer provide a practical analysis of the strategic, structural, and cultural issues membership organizations face when using social media to build community.
©2009 Maddie Grant & Lindy Dreyer (P)2013 Maddie Grant & Lindy Dreyer
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