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I listened to more than half of this book in an attempt to allow the author to get to the point. More than half of what I listened to was rephrased repetition of what is covered I the first chapter and marketing material.
When I was buying this book I read the description and I thought I would get practical information on how to carry out SEO on my web site. Instead it just repeats a marketing message telling you to contact the author for advice. He refers to it as "feedback" but he is pointing you to a specific web address. He also tries to make you fearful of contacting other SEO specialists by repeating the things to be cautious of when finding an SEO consultant.
Do not buy this book. The only good thing is the narrator.
Because it's basically a brochure of the author's company. I am sure he is good at SEO but he doesn't give anything for an amateur computer user other than "find the keywords related to your business and keep repeating them on your blog".