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Publisher's Summary

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.
©2015 Stephen Key (P)2015 McGraw-Hill Education
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Customer Reviews

Most Helpful

By Ly Teck on 04-20-16

One of the most useful and practical audiobooks but

The content and narration are top notch. The tips are highly practical. However, the audio chapters don't match the book/narrator. This is very frustrating. In the middle of an audio chapter you would have a new book chapter beginning. 2 minutes after an audio chapter begins a book chapter ends. The narrator would refer to chapter 16 which is audio chapter 18. This drove me insane. There ought to be an invention to match the audio chapters with book chapters, Stephen?

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By Dave S. on 11-13-17

For dreamers who need the next step.

A useful, albeit highly repetitive tome for acolytes of the Tim Ferriss. If you have ever found yourself designing a better widget or product in your head, but never taking the steps necessary to make your dream a reality, then this might be the book to get you inspired to take that action.

Summary: First understand how your product will be manufactured. Second, find the right manufacturer for your product. Third, determine the profitability/margin of the product. Fourth, summarize the utility of your product in a single phrase and develop a product sell sheet. Fifth, read and understand the rules for U.S. Provisional Patent Applications, then file one. Last, start dialing for dollars. The repetitive “padding” did become tiresome and the play speed button was very useful indeed.

The real value of the book comes when Key describes how he works around difficulties and sets realistic expectations for the process of licensing a product. So, skip filing a “full patent" or building a prototype till you know that your product is refined and that both you and manufacturer will make money.

Worth buying for dreamers who need to know the next step.


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Customer Reviews

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By Amazon Customer on 11-17-17

absolutely fantastic. liquid gold

This is exactly the information I need
well written and easy to follow. easy to listen to and broken down

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