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Publisher's Summary

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.
©2015 Stephen Key (P)2015 McGraw-Hill Education
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Customer Reviews

Most Helpful
4 out of 5 stars
By Ly Teck on 04-20-16

One of the most useful and practical audiobooks but

The content and narration are top notch. The tips are highly practical. However, the audio chapters don't match the book/narrator. This is very frustrating. In the middle of an audio chapter you would have a new book chapter beginning. 2 minutes after an audio chapter begins a book chapter ends. The narrator would refer to chapter 16 which is audio chapter 18. This drove me insane. There ought to be an invention to match the audio chapters with book chapters, Stephen?

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2 of 2 people found this review helpful

5 out of 5 stars
By Scott on 12-19-17

Wish I had read this sooner...

After coming up with an idea and working on it for years, and spending more money then I'd like to admit, I am close to market and read this book to give me ideas about how to move forward. Instead I was taught so many valuable lessons that I spent 4 years learning in a matter of 3 days of listening. Can't believe how many pitfalls I would have avoided just reading this book before I started the journey I'm on. Thanks for all the great insight and lessons you shared in this book. Look forward to implementing them on future ideas.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 11-17-17

absolutely fantastic. liquid gold

This is exactly the information I need
well written and easy to follow. easy to listen to and broken down

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