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this book could have been half an hour long if the author didn't talk about himself so much. This is like a son or daughter of a super famous celebrity writing a book on how easy it is to break into the film industry. Nothing in this book is easy or cheap to do as the author would have you believe.
The first five hours of this book talks about how to get an idea. Hundreds of books like this on the market already.
Licensing is an extremely expensive project. The author had previous connections and sounds like he came from money.
I can save you 8 hours of your life right now: get an idea and make it, file provisional patent, make phone calls to companies in hopes they like it.
I proudly INVENTED (the author hates this word) my own product and have been selling it for seven years. I've made the rounds with stuff like this. Nothing in this book I haven't heard in twenty other books.
5 of 7 people found this review helpful
Unless you get lucky, you are more than likely to struggle at best or fail worse case in licensing your ideas, IF you don't read this book. Stephen Key should charge $1,000 for the information he provides in his books. I've read both Simple Idea books and they both are priceless. If you are looking into product development and/or licensing, it makes no sense not to pay a few bucks to ensure the best possibilities for success.
Would you listen to One Simple Idea again? Why?
Having listen to the book I shall defiantly listen again soon and use it as a reference book in the future. I am now halfway though One simple idea for startups.
What was one of the most memorable moments of One Simple Idea?
I was shocked at how quickly and cheaply Stephen gets his prototypes made and products to market. Wow how I have made my life hard over complicating things.<br/>Wish I had read this book years ago. I have now bought copies for 4 friends.