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I had great expectations for this book but, unfortunately, they were not met.
The book is pretty much like a grad school first introduction to trend spotting mixed with some self advertising. If you're starting your career, maybe this can be a first read. But, if you are already experienced and looking to learn new tools... then not.
1 of 1 people found this review helpful
I was expecting something different but it’s not bad at all.
Some useful insights. Some not so useful.
Overall I got something from it and I didn’t have to listen to lengthy anecdotes. Rare these days.