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Publisher's Summary

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world.
In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
©2015 Rohit Bhargava (P)2015 Tantor
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Critic Reviews

"Insightful blend of visual thinking and business strategy." (Sunni Brown, author of Gamestorming)
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Customer Reviews

Most Helpful
2 out of 5 stars
By JACQUES SREDNI on 08-03-17

Very Basic

I had great expectations for this book but, unfortunately, they were not met.
The book is pretty much like a grad school first introduction to trend spotting mixed with some self advertising. If you're starting your career, maybe this can be a first read. But, if you are already experienced and looking to learn new tools... then not.

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1 of 1 people found this review helpful

4 out of 5 stars
By ner_do_well on 01-08-18

Not a bad book

I was expecting something different but it’s not bad at all.
Some useful insights. Some not so useful.
Overall I got something from it and I didn’t have to listen to lengthy anecdotes. Rare these days.

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