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As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."
—Naomi Klein, from her Introduction
Customer ReviewsMost Helpful
By Joanie C on 03-29-15
Serious topic undercut by terrible narration
Would you say that listening to this book was time well-spent? Why or why not?
I can't say, I had to stop listening in the first chapter due to the terrible narration.
How did the narrator detract from the book?
Overly enunciated and totally the wrong "tenor" for this topic. This narrator would be good for reading childrens' stories or chick-lit, but not for a serious topic. Surely there were other female narrators who could have brought some heft to the material.
8 of 8 people found this review helpful
By Bryan on 05-08-12
Irritating Over-Enunciated Narration
How could the performance have been better?
I wanted so much to listen to this book, but the narration makes it unlistenable. Why is there this trend toward extremely over-enunciated narration. It's irritating. Such an important book and it sounds as if a computer was used to tape it. Every single plosive t or p just popping like a pair of castanets . . ..
17 of 18 people found this review helpful